I saw a solid orange light traveling at what looked like airplane speed but disappeared rather quicker than an aircraft would.

It was nighttime as I was walking through a lit Walmart parking lot. I looked up towards the west and saw what I thought was an airplane but the light was bright orange, non blinking and larger than any normal aircraft light. I live less than 5 miles from Dallas/Fort Worth International Airport so I am familiar with what an aircraft looks like and this had no characteristics of the type of aircraft I see on a daily basis. I instantly realized that area of Iowa would not have a craft big enough with that big of a light flying that low. I followed the light as it travelled from the southwest to northeast direction. I did not see anything trailing behind that would indicate a meteor. After several seconds of following the object, it disappeared completely.