Orange neon brilliance round.

We were coming into West Bend from the South side of the city. I was watching as we drove in a neon light on the West side of town, mentally thinking I needed to find out what new business had such a bright light.  I thought it was a neon light.  It was (I must only have been able to see 1/2 of it) round or arched appearing in shape.  It had a circle within the circle and orange lights within the two circles. We turned into a grocery store parking lot to get something for the person we were going to see in the hospital, and I looked up over the store, (This was also over the West Bend Company) and I saw that same object.  It was as big as a football field.  I reached to grab the person beside me to show them the object, and in a split second it disappeared!  Had I not seen it, and watched it for a full 15 minutes as we approached the city, I would not have believed that I saw it at all. I felt that it had intelligent life, and possibly could read my mind, as it disappeared in a split second leaving me looking like a sputtering idiot. No one believed me.   Others at the time reported seeing it also. I do not know what it was except it was like a orange neon sign in brilliance and it knew when I was going to share the information was the feeling I got. I did a drawing of the object, and sent it into the radio station.  I did not know who to report this thing to.